Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of
additional advertising income. That's why they're using it to go
after the "high paying keywords." They've bought the lists that
tell them what these keywords are and they've used various other
methods of identifying them. And yet, after putting up these
"high paying" pages on their websites, the advertising money
they expected to see isn't rolling in. What's wrong?

Well, having those pages is one thing. But driving visitors to
those pages is an entirely different thing and is often what's
lacking. To get visitors to your high paying keyword pages,
you've got to optimize site navigation.

Take a moment to think about how visitors use your website.
After landing on a certain page, they'll often click to another
page that sounds interesting. They get there by way of the other
links that appear on the page they landed on. How you enable
visitors to move about your website is what is meant by the
term, "Site Navigation."

A typical website has a menu of links on each page. The wording
on these links is what grabs a visitor's attention and gets them
to click on one of the links that will take them to another page
of your website. Links labeled "Free Resources" or "Download
ebooks" are generally good attention-grabbers.

This same site navigation logic applies to driving traffic to
your high paying pages. I have some pages on my website that get
a lot of traffic from search engines, but the earnings on these
pages are very low. I use cleverly-labeled links to get visitors
off these pages and onto my higher earning pages. It's a great
and inexpensive way to turn cheap clicks into real dollars.

Ready, Set, Test

Before you begin testing, you've got to have two things:
something to track and compare; and some high earning pages you
want to funnel your site traffic to. For fast results, select a
few of your highly visited pages.

Next think of ways to get visitors viewing a particular page to
click on a link to one of your high earning pages. That'll help
you come up with a catchy description for the link. And
remember, you can use graphics to grab your visitors' attention.
Be creative!

And remember, it's all about location, location, location. Once
you've come up with the attention-grabbing description, you've
got to identify the perfect spot on your page for positioning
the descriptive link to your high paying page.

Spend some time visiting other websites to see how they're
maximizing site navigation. For example, using a "Hot Pages"
list or a "Most Read Articles" list are common menu selections.

Then let the testing begin. Try putting different text on
different pages. That way you'll get a feel for what works and
what doesn't. Mix things up a bit - put links on the top of the
page and the bottom.

It's now all a matter of testing and tracking, and testing and
tracking until you find the site navigation setup that works
best!



About the author:
Bas de Baar is the author of the e-book "Analyzing Adsense For
Niche Websites." To learn how you can increase online profits by
testing and analyzing, go to http://www.AffiliatePotion.com