Using Google Adsense the Right Way

Why have you built your web site is it to create a passive or
multiple income stream some of us even pursue this as a career
and one of the biggest mistakes take I have seen from webmasters
is to join the Google Adsense plan and place the script code on
every page of their web sites. Don't get me wrong Google Adsense
is good but in the right place it is even better.

Now you have to stop and think as to why you have built a
website in the first place, are you selling a product of your
own or are you marketing affiliate programs!

The idea is to think about what you want your site to do and
generally it is not to send your visitors elsewhere.

MARKETING A Product of Your Own If this is the case you
are selling a product on your web sites why have you created an
adsense campaign to send your hard earned visitors to someone
else's web site at a profit to you of maybe 0.01 cents.

This is probably the most common mistake made, and really is the
easiest to correct.

Things to consider

*What is the sale of your product
worth to you?
*What do your affiliates pay you for a
sale on their site (usually more than the cents you are
currently getting)
*Are you happy with sending visitors
away from you site for a profit of 0.01 cent.( some affilate
programs offer you per click at 0.05 cents)

However, having said all of this there is a place for Google
adsense but it is not on your product page of your website.

Blog? Have you considered creating your own blog board
and starting a marketing campaign from there. Firstly your blog
board will be listed into the search engines much faster than
your web site. You can market specific keywords with your blog
while advertising your affiliates and building back links to
your site. This is all good for your site rankings and it does
not hurt your product page.

Affiliate Programs If you are just marketing affiliate
programs and are looking for turnover only, then Google Adsense
is a good way to do this. However some research is required to
discover what the best paying adsense campaigns are, again it is
a lot of work for 0.01 cent a click. There are some good paying
adsense campaigns you can use. In saying this you need to
optimize each of your pages to target these specific keywords.

Try to keep your Adsense code just below the header of your Page
and stay with the colors of your website so the banner becomes
part of your site and does not look out of place.

These are just some of the things that I have experimented with
and are currently using on the web sites that I market.
Hopefully this little bit of insight helps you to understand internet marketing and
the use of google adsense a little better.

About the author:
Ron is the Author and Webmaster of http://www.millenium-ltd.com and has been in the Internet Marketing business for some years now.