Relevant Ads Increase Adsense Profits

If you've started using Adsense as a way to increase advertising
income, but the numbers just aren't adding up to what you
expected, the problem might be with the ads themselves. If the
ads being generated by Google's Adsense aren't relevant to your
website, visitors won't click on them. And, no click-y, no
money. It's that simple. And it's a simple situation to fix.

One way to know if the ads are working is to monitor the
click-through-rate (CTR) on a page. If it's low, it's usually an
indication that once a visitor arrived at your page using a
certain keyword, that visitor did not find any ads relevant to
that keyword. And unfortunately for you, the visitor found no
reason to click on the ads.

How do I know this? It happened on my website. On one of my
sites, I had a page dedicated to PHP programming (a programming
language). The page had a low CTR. Upon further examination of
the page, I noticed that not one of the ads was related to
programming or even to technology.

What I did notice was that the ads were related to guitars.
Guitars? I thought to myself, "What relevance do guitars have to
PHP programming?" And I imagined visitors to my site wondered
this as well.

After studying the ads, I noticed that one word seemed to keep
jumping out at me. The word was "strings" as in guitar strings.
Well strings are used in programming too, but Google was not
able to make this distinction which is why it was generating
guitar ads!

The solution to this problem was simple. I removed from my
webpage the words "string" and "strings" (or I just used another
word in place of string or strings). After Google found this
page again and updated its view of it, the guitar ads were
replaced with relevant ads. And best of all? CTR on this page
immediately increased and so did my advertising income!

If you have a page with a low CTR, you may need to tweak your
text so Adsense generates ads that are more relevant to the
page. When making these types of changes to your webpages, use
the same ideas you use for search engine optimization. Why?

Because Google uses the same logic to determine the appropriate
Adsense ads to display on your page as it does to determine if
your article should rank high for "blue widgets."

Some areas on your page that might need a bit of text tweaking
include:

- The title of the page - The H1-tags used in the page - The
number of occurrences of the keywords in the text of the article
- Changing the filename (this can be very effective, but only do
this for new pages that are not yet in the search engines or you
risk losing traffic)

One word of advice: Don't forget that your keywords determine
your search engine rankings so take small steps when changing
keywords.

And remember, the only ads that will bring you the extra Adsense
income you're looking for are relevant ads!

About the author:
Bas de Baar is the author of the e-book "Analyzing Adsense For
Niche Websites." To learn how you can increase online profits by
testing and analyzing, go to http://www.AffiliatePotion.com