More Adsense Blocks

Google has recently made some changes in their Adsense program,
and webmasters, busy as they are, may not be aware of all the
Adsense news. For those who don't know, Adsense is the
Pay-per-click (PPC) revenue sharing program offered by Google to
webmasters who run primarily content-oriented sites. The Adsense
program offers a way for these webmasters to generate revenue
where they couldn't in the past.

After signing up for the program, webmasters place a bit of code
on their web pages where they want to display Adsense. Google's
technology determines the subject matter of the page, and
displays relevant ads on that page. If a visitor clicks on one
of the ads, the advertiser pays Google, and the webmaster
receives a share of the proceeds.

One of the biggest changes is that webmasters can now have
multiple "blocks" or units of Adsense on their pages. Since the
program started, Google has allowed only one block, but they now
allow up to three per page. This means webmasters can get three
shots for a visitor seeing and clicking on an ad. The blocks
don't all have to be the same format - you can choose from any
of several formats available, and all can have different border,
text, and background formatting. You are able to specify
alternate ads for each unit. In cases where Google's software
isn't able to determine a theme to your page, Google will
display Public Service ads. However, webmasters can choose to
display their own ads, such as for affiliate products, instead.

As with most things, you'll need to test formatting, placement,
and other variables to see which combination brings the best
click-through rate for you, whether you use one, two, or three
Adsense units.

I use Adsense a lot on this web site http://www.theezine.net -
Just a slight hint for you.

About the author:
John Calder is the owner/editor of The Ezine Dot Net. Subscribe
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